Introducing the Adly Consumer Influence Index
P R E S S R E L E A S E
ADLY DEBUTS CONSUMER INFLUENCE INDEX; NAMES LAUREN CONRAD THE MOST INFLUENTIAL CELEBRITY ONLINE
Top 10 List Reveals Which Celebrities Drive the Most Consumer Traffic to Brand Advertisers’ Sites
Beverly Hills, CA – January 11, 2011 – Adly, which runs celebrity endorsements in social media, today announced the debut of its Consumer Influence Index.
The index – a top 10 list revealing which celebrities drive the most consumer traffic to advertisers’ sites – ranks Lauren Conrad as the most influential celebrity online for Q4, 2010 – followed by Kim Kardashian, Khloe Kardashian, and then rapper Snoop Dogg.
“If people are the new publishers, then people are also the future of advertising, and celebrities are the new ‘prime time’,” said Arnie Gullov-Singh, CEO, Adly, Inc. “That’s why we define influence as the ability to get people to visit places on the Web. This simple metric is essential to social media marketing. It’s how brands will decide where to spend their money.”
During the Q4 holiday shopping season, top Adly celebrities distinguished themselves as tastemakers in entertainment, fashion, consumer electronics and more. The following celebrities drove the most consumer traffic to advertisers’ campaign landing pages, Q4 holiday promotions and more:
- Lauren Conrad – 9.4 times Adly’s celebrity average
- Kim Kardashian – 8.7 times Adly’s celebrity average
- Khloe Kardashian – 8.5 times Adly’s celebrity average
- Snoop Dogg – 8.2 times Adly’s celebrity average
- Kourtney Kardashian – 7.9 times Adly’s celebrity average
- Paul Pierce – 7.9 times Adly’s celebrity average
- Michael Ian Black – 7.4 times Adly’s celebrity average
- Jenny McCarthy – 7.3 times Adly’s celebrity average
- Lamar Odom – 7.0 times Adly’s celebrity average
- Mark Cuban – 7.0 times Adly’s celebrity average
About the Adly Consumer Influence Index
The Adly Consumer Influence Index ranks celebrities in the Adly Influencer Network by a variety of factors to identify the most effective endorsers over a given period of time, in a particular vertical market, or in a specific demographic, etc. It uses Adly’s proprietary internal ranking system to normalize performance data and establish ‘celebrity averages’ for a variety of engagement and performance indicators.
Adly runs celebrity endorsements in social media. We help brands connect with consumers via today’s most influential celebrities, athletes and artists on Facebook, Twitter and more. Adly is pioneering the celebrity endorsement market in digital media, tapping the $50 billion global spend on endorsements as well as the $35 billion global spend in digital advertising. In just 15 months, we have run 20,000 endorsements for 150 top brands. Based in Beverly Hills, we have raised over $6 million in venture capital from GRP Partners, Greycroft Partners and prominent angel investors.