Posts Tagged ‘metrics’

Introducing Blingalytics! An open source business intelligence platform in Python

blingalytics

By Chris Testa (@crstesa) and Jeff Schenck (@jeffschenck)

Big news!

Today, we’re thrilled to release Adly Blingalytics as open-source software.  As mentioned at SemTech2011 in San Francisco, this is the code that powers Adly’s real-time business intelligence reporting.

Simply put, Blingalytics is the first and only open source business intelligence platform in Python.

Built for Business Users

Developed to the exacting specifications of business users here at Adly, Blingalytics is our core infrastructure. In the big picture, it enables us to monitor how many influencer tweets are going out and how much money we are bringing in every day, to manage cash flow for the business.

Functionally, it enables us to do both formal and ad-hoc reporting, to monitor everything from celebrity influence and advertising campaign performance, to the efficiency of our operations groups.

As our CEO Arnie says, “Every business collects data. It’s being able to effectively process, analyze and leverage that data that makes a difference in your results.”

Benefits / Use Cases

Blingalytics is an easy way to connect to a data source, define reports, define views into those reports, and then output the data to your presentation layer (dashboards, etc.).

We’re releasing it as open source software because we are confident it can offer similar value to you, helping you do:

  1. Social Analytics: Track social engagement metrics and KPIs achieved on 3rd party platforms such as Twitter, Facebook, etc. in real time, to provide meaningful performance analytics.
  2. Reporting: Create custom reports that make it easy to conduct the analysis you need to convert data into meaningful Business Intelligence.
  3. Billing / Finance Integration: Integrate operational analytics with 3rd party financial software for billing, revenue reporting and more.

Available today

The Blingalytics Python package makes it easy to slice and dice your business KPIs, whether you’re looking at retweets, click-through rates, net revenue, or how many virtual tractors you’ve sold to your Farmville ranchers.

Blingalytics takes care of the gritty details of optimally crunching the numbers, so that you can jump straight to defining your view into your business stats and performance analytics.

Why Open Source?

Everything we do here at Adly is built on open-source tools, and releasing Blingalytics comes out of our commitment to the open-source community.

Other open source projects and contribution by Adly developers include:

Questions / Feedback?

We look forward to hearing about your projects and are happy to help brainstorm on how Blingalytics can help.

On Twitter: @blingalytics
Docs: http://blingalytics.readthedocs.org/
Code: http://github.com/adly/blingalytics

Introducing Adly Analytics! (beta)

P R E S S   R E L E A S E

ADLY DEBUTS ADLY ANALYTICS

Influencer Dashboard Helps Brands and Celebrities

Understand their Fans

Beverly Hills, CA – July 8, 2011 – Adly, a platform that monetizes celebrity distribution in social media, today announced the beta launch of its complimentary brand and celebrity influencer dashboard, Adly Analytics.

Now in testing with Adly’s top celebrities, Adly Analytics is designed to help top influencers manage and grow their audiences on Twitter. The simple, secure dashboard provides brands and celebrities with audience demographics and reveals:

  • Top Mentions: which top influencers and fans are messaging you, mentioning you, and retweeting your content, so that you never miss a chance to engage.
  • Also Follows: which other celebrities and brands your fans also follow, and how many fans you share in common, to better understand your fans’ interests. (We also reveal audience cross-over: how many of your fans are following a given influencer, and how many of their fans are following you.)
  • Top Followers: which influencers are following you, and who your “Mega Fans” are (the ones with the greatest reach and potential influence) to better focus your attention.
  • Follower Growth: the increase or decrease in your audience over time –- essential feedback that helps you manage your approach.
  • Gender: the gender breakdown of your audience, and how it compares to that of the average Twitter audience, for greater insight into your appeal.
  • City, State and Country: the geographic breakdown of your audience in your top 20 cities, states and countries, and how it compares to that of the average Twitter audience. This can help inform both online and offline promotions, advertising campaigns, tours, personal appearances, PR and more.

“Celebrities and brands have unique needs when it comes to Twitter,” said Arnie Gullov-Singh, CEO of Adly. “With such large audiences, they need help prioritizing their inbound messages and optimizing their outbound activity to keep followers engaged. The first step is to understand and energize your most influential fans. Adly Analytics addresses this need.”

Adly Analytics also addresses some of the account security concerns faced by high profile Twitter users. Celebrities and brands are able to grant managers, agents and staff access to their Adly Analytics without sharing their Twitter passwords. This enables teams to glean meaningful audience insights that can inform future planning.

For instance, using Adly Analytics:

  • Snoop Dogg (@SnoopDogg) knows that he has more Twitter fans in Texas than he has in New York. #AustinRocks.
  • Jet Blue (@JetBlue) can see that 24 percent of its followers are fans of 50 Cent (@50cent). #MightWantAnUpgrade.
  • ESPN (@espn) can see that 24 percent of their followers are fans of @BarackObama. #YesWeCan.
  • Paris Hilton (@ParisHilton) knows she has more fans in common with Britney Spears (@BritneySpears) (2.1 million) than she does with Kim Kardashian (@KimKardashian) (1.7 million). #BlondsHaveMoreFun.
  • Old Spice (@OldSpice) can see that 28 percent of its followers are fans of Charlie Sheen (@CharlieSheen). #FitForAWarlock.
  • Taylor Swift (@TaylorSwift13) knows that 48 percent of her followers are fans of Katy Perry (@KatyPerry). #BlondeVs.Brunette.
  • Paul Pierce (@PaulPierce34) knows that the only people that talk more about him than the Celtics fans do are the Lakers fans… #InYourHead.
  • Whole Foods (@WholeFoods) can see that 23 percent of its followers are fans of Martha Stewart (@MarthStewart). #ItsAGoodThing.
  • Cristiano Ronaldo (@Cristiano) knows that 40 percent of his followers are fans of Ricardo Izecson dos Santos Leite (@Kaka). #FriendlyCompetition.
  • Giuliana Rancic (@GiulianaRancic) knows that her top followers are Justin Bieber (@JustinBieber) the world’s pop leader, and Barack Obama (@BarackObama) the #LeaderoftheFreeWorld.
  • The New York Times (@NYTimes) can see that 29 percent of its followers are fans of CNN Breaking News (@CNNbrk). #NewsJunkies.
  • Charlie Sheen (@CharlieSheen) knows that his top name-droppers are Ashton Kutcher (@aplusk), Sean ‘Diddy Dirty Money’ Combs (@IAmDiddy) and Jimmy Fallon (@JimmyFallon). #BigBoysofSocial.
  • Fox News (@FoxNews) can see that the Huffington Post (@HuffingtonPost) is following them. #KeepingAnEyeOnTheCompetition.
  • Shaquille O’Neal (@Shaq) knows that he’s the most followed athlete by the fans of @NikeBasketball. #WinOrGoHome.
  • Nicole Sn00ki Polizzi (@Sn00ki) knows that she has gained 1.5 million users in the past 12 months. #OvernightSensation.
  • Virgin America (@VirginAmerica) can see that 32 percent of its followers are fans of Southwest Air (@SouthwestAir). #LowCostCompetition.
  • RevRun (@RevRunWisdom) knows that his most high-impact retweeters are Nick Cannon (@NickCannon), Tyrese Gibson (@Tyrese) and Questo of The Roots (@QuestLove). #Righteous.

Get started: Adly Analytics is available today to all Adly celebrities, and available by invitation to other celebrities as well as brands on Twitter.

Not in the Adly Network? Tweet us @Adly to let us know you want your Adly Analytics, or visit Adly.com/Analytics to complete the invite request form.

Already on Adly? Simply

  1. Log-in to your Adly account.
  2. Click on the new Audience tab on the right.
  3. Click on Top Mentions, Also Follows or any of the 12 data tabs. Enjoy!

About Ad.ly
Adly is a platform that monetizes celebrity distribution in social media. We make it easy for brands to connect with consumers via the most influential celebrities, athletes and artists in social media. Based in Beverly Hills, CA, Adly is backed by GRP Partners, Greycroft Partners and prominent angel investors. To learn more, visit http://Adly.com

On Twitter, Celebrities Cut Through the Noise

Twitter is on a tear, growing at break-neck speed to 155 Million tweets per day. See their Q1 report below.

Adly helps Marketers cut through the noise and connect with consumers via the most influential artists and athletes online.

We’re thrilled to be a value driver on the Twitter ecosystem.

Adly by the numbers:

  • 24,000 endorsements to date
  • 1,000 celebs in our network
  • 150 brands, including Microsoft, NBC, Sony, Old Navy, Hyatt & more.
  • Avg. campaign size $50K – $75K
  • Avg. 6 – 12 celebs
  • Avg. 49,000 visits / clicks
  • Avg. $1 – to – $2 CPC

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