Archives: 2011-post

Charlie Sheen: Data Beats Emotion

Charlie Sheen: Data Beats Emotion The Results Are In (Updated 3/15/11): There’s been a great deal of interest in our first endorsement campaign with Charlie Sheen, so we wanted to let you know how it is performing. The 1st endorsement tweet – sent on behalf of – went out at 1:03 p.m. March 7, …

Charlie Sheen: Data Beats Emotion Read More » The Art of Advertising on Twitter

BUSINESSWEEK: Celebrities have been endorsing products since before talkies., a 22-person operation run out of a small suite of offices in Los Angeles, is pioneering what it calls the “micro-endorsement.” Since its launch in September 2009, it has crafted more than 20,000 endorsements for more than 150 brands. Read the full story on BusinessWeek.