Culver City Firm Dialed In to Making Twitter Pay

Los Angeles Business Journal: West Hollywood online advertising broker Ad.ly connects tweeting celebrities with products. The company pays the “influencers” – celebrities with a big Twitter following such as Kim Kardashian and “Real Housewives of New York” star Bethenny Frankel – to tweet as part of its marketing campaigns. Read the full story on the Los Angeles Business Journal.

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