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Should You Use Path Social? An In Depth Review

What’s the key to social media success? Growing your organic following and engagement. But it’s not just about the numbers. The keyword here is “organic.”

Whether you’re a small business owner, an influencer, or a content creator on Instagram, staying alive and thriving will largely depend on your ability to boost and sustain the number of your organic followers and your engagement rate. Among the numerous strategies and tools that are available and designed to get you the exposure you need, Path Social offers one of the most effective and straightforward platforms.

How Does Path Social Work?

Path Social is a social media agency providing organic growth services for Instagram accounts. It has been around for nearly 10 years and can, therefore, leverage a decade’s worth of innovations in the industry. 

Path Social’s strategy is simple and is built around the core aspect of social media growth: they help you grow your organic following by promoting your content to your target audience. 

Having amazing content or a great product is just half of the equation. You must also get your content/product out there and make sure it reaches the right audience. You want the right people to follow you and engage with your posts (liking, sharing, and commenting).

How can Path Social help?

  1. Identify your target audience. How do you categorize your target audience? By age group, gender, geographic location, and/or interests?
  2. Once you’ve specified the demographics suited to your brand, Path Social will then engage in organic content promotion. 
  3. Within a few months, you’ll collect organic followers that are genuinely interested in your content — which ensures real, high, and quality engagement.

In the competitive world of social media, organic followers and engagement are critical. The higher your organic following and engagement, the higher your conversion rate. 

You can’t create the impact you want if you can’t reach the right people. When you are able to reach your target audience, building a relationship with them is easier because you already know that they are interested in what you have to offer. 

Path Social helps you get the ball rolling, so to speak. The platform provides the path that leads directly to your target audience, and then the path organically branches out far and wide as more and more of the right people talk about and endorse your brand.

A Step by Step Guide

Here’s how it works.

  1. On the Path Social website (, click “Get Started.”
  2. Select a growth plan and click “Start Growing Today.” 
  1. Provide your Instagram username and email address. 
  2. Make a payment. 
  3. Identify your target audience from the selection provided.

Path Social’s Free Instagram Tools

These free Instagram tools are best for new accounts or those who are curious about how well they’re doing. You don’t need to sign up or make a payment to start using these tools.

Instagram Hashtag Generator

Path Social will generate hashtag suggestions that are well suited to your niche so you can optimize the exposure and engagement you need.

Engagement Rate Calculator

You will have to provide your Instagram username to use this tool. It’s a quick and easy way to find out your engagement rate so you can formulate an informed strategy to boost your engagement rate and sustain it.

Username Generator

Creating the perfect username for your brand is important to making the right and lasting impression. Coming up with a good username can be a frustrating experience. Path Social can give you wonderful suggestions that may spark an idea or from which you can choose your brand’s Instagram label

Instagram Audit Tool

Use this tool to take a deep dive into a profile’s engagement and followers. It’s a great way to find out if a profile is real or fake.

Why Use Path Social

With more than 100 million Instagram posts daily, you’ll have to get very creative — every single day — to get your posts noticed by the right people AND to encourage these people to engage with you.  

Path Social does the heavy lifting for you. This Instagram growth service brings the right followers to you through organic audience targeting and content promotion. Path Social’s proprietary targeting platform works with any niche — whether you’re a fitness brand, an influencer or model, a photographer or some other content creator.  

Try Path Social now and watch your number of followers climb by the thousands!