The holidays are in full swing, and retailers are doing everything they can to reach their target audience, especially on their mobile devices. The scramble for the best holiday deals officially begins on Black Friday, and doesn’t stop until December 24th.
Shopping habits are turning increasingly digital. Influencer marketing continues to be one of the best ways to cut through the noise and get the biggest bang for your marketing buck. From the moment they go online, shoppers are inundated with splashy, aggressive and persistent marketing messages, a trend that grows exponentially during the holidays.