Ad.ly: The Art of Advertising on Twitter

BUSINESSWEEK: Celebrities have been endorsing products since before talkies. Ad.ly, a 22-person operation run out of a small suite of offices in Los Angeles, is pioneering what it calls the “micro-endorsement.” Since its launch in September 2009, it has crafted more than 20,000 endorsements for more than 150 brands. Read the full story on BusinessWeek.

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