BUSINESSWEEK: Celebrities have been endorsing products since before talkies. Ad.ly, a 22-person operation run out of a small suite of offices in Los Angeles, is pioneering what it calls the “micro-endorsement.” Since its launch in September 2009, it has crafted more than 20,000 endorsements for more than 150 brands. Read the full story on BusinessWeek.
Charlie Sheen: Data Beats Emotion The Results Are In (Updated 3/15/11): There’s been a great deal of interest in our first endorsement campaign with Charlie Sheen, so we wanted to let you know how it is performing. The 1st endorsement tweet – sent on behalf of Internships.com – went out at 1:03 p.m. March 7, …
Celebrity Endorsements on Facebook: An Update In Q4 2010, we expanded Ad.ly celebrity endorsements for social media into Facebook Pages (aka “Fan Pages”). (These are the Facebook “Like” Pages that you create for your business or your brand — the inherently commercial brand pages that people have to “Like” in order to receive messages from. Here’s Snoop …
Shopping habits are turning increasingly digital. Influencer marketing continues to be one of the best ways to cut through the noise and get the biggest bang for your marketing buck. From the moment they go online, shoppers are inundated with splashy, aggressive and persistent marketing messages, a trend that grows exponentially during the holidays.
